Saturday, May 31, 2014

TEVA - 30 Year Anniversary

Soo, I was fortunate enough to be invited to the Press Launch for Teva's 'Original Collection' which celebrates their 30th Anniversary of making their iconic 'sport sandal silhouette'.

The Background:
Teva sandals came to life on the Colorado River in 1984 after a Grand Canyon river guide changed outdoor footwear forever by adding an ankle strap to his rafting flip flops inventing the first sport sandal.

The collection consists of two styles, the Original and the Original Universal.  The Original composes of a flip flop with an ankle strap combo whilst the Original Universal has a more renowned style with the adjustable double straps.

The sandals come in a range of colours and patterns catering to the adventure enthusiast as well as Fashionistas that have adopted the outdoor/sports luxe style.

Although inspired by adventure and the great outdoors, Teva is set to take the Fashion world by storm as the simplistic yet practical silhouette is adopted by the likes of Prada and Givency.

The press launch was set in a beautiful roof top hotel in London. Besides being spoilt for choice on breakfast and the breathtaking views, I was lucky enough to be the proud owner of my first Original Teva Sandals.  I say my first as it won't be my last as I am looking to purchase the Teva Original Universal's too.  They are incredibly comfortable and I am super excited to test them out on my holiday to Croatia in June.

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